William Craig Reed is a Managing Director and Co-Founder with Aventi Group. He has over twenty years experience as a business development, sales and marketing executive with successful technology firms. Bill was co-founder and VP Business Development for Abrevity, an enterprise data management software company.

Prior to Abrevity, Bill served as VP Sales and Marketing for Acirro, a global distributed file system company acquired by Intel; co-founder of 2netFX, acquired by Helius Corporation; and as channel manager for Micropolis, a leading storage technology firm. Bill’s proven expertise in channel sales and marketing led to the development of the highly-successful HP Genius program utilized by HP’s leading partners. Bill is the New York Times Bestselling author of five books. He is also a dynamic presenter with deep domain knowledge in servers, storage, networking, software and data management technologies. Bill holds an MBA from CCU.

My Latest Articles

• What's the most effective demand gen approach?
• Making your Channel “Product-Friendly”
• Is Traditional Email Marketing Dead?