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Latest Articles — Product Marketing

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Are PRDs Dead?

By sridhar ramanathan | Posted on December 2016 in Product Marketing

This blog post is written by George Viebeck, an experienced principal product manager with tenures at Dell EMC and other technology firms.

With the advent of agile and devops methodologies, the traditional Product Requirements Document (PRD) may have all but disappeared. I’ve written and reviewed more than…

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10 Questions to get at Customer Pain Points

By sridhar ramanathan | Posted on November 2016 in Product Marketing

What if, God forbid, you went to the ER complaining of chest pains and the ER doc said she’ll be right back after she gloves up for open heart surgery. Ridiculous analogy I know but that’s the sort of thing many tech companies routinely do. Don’t believe me? Let’s look…

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Is Your Product or Solution “Channel Friendly”?

By Jeff Thompson | Posted on October 2016 in Product Marketing

Channels and partnerships are a big part of any company’s growth strategy.

This goes for both startups and established firms.  In almost all cases there is a limit to how much or how quickly a company can grow relying only on a direct sales force.  Yet, finding the best…

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3 Neuroscience Principles that can Supercharge Your Landing Pages

By Bill Reed | Posted on October 2015 in Product Marketing

Leading business to consumer (B2C) companies like Google, Yahoo, eBay, GM, Chevron, and Coca Cola are doubling down on their neuromarketing investments for one good reason: it works. While these firms are focused mostly on human brain reactions to advertising stimuli, the principles behind this science can also help us…

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Are your Competitors Using Neuromarketing to Steal Your Customers?

By Bill Reed | Posted on September 2015 in Product Marketing

Neuromarketing works. The validation comes from such firms as Google, Microsoft, Yahoo, eBay, Chevron, GM, Coca Cola, Protor & Gamble, Nestle, and PepsiCo, which have recently increased their neuromarketing investments. However, most of these companies are focusing on the Business to Consumer (B2C) side of the fence. What about Business…

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IDG Enterprise Engage Insights

By Bill Reed | Posted on July 2015 in Product Marketing

I recently attended an excellent IT marketing conference, called Engage, that was hosted by IDG Enterprise. Joining me were dozens of directors and VPs of several leading Silicon Valley tech firms. About a half-dozen of these companies were current or former clients of Aventi Group.

During the one-day event, IDG imparted…

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Heard about the Latest Sales Training & Enablement Research?

By Bill Reed | Posted on April 2015 in Product Marketing

New research claims to turn what we know about sales enablement and training upside down. If you’re in marketing or sales, regardless of your focus, this new information could impact everything you do. Why? Because sales professionals are hearing about it, reading the book, and possibly adopting some of the…

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The Trouble with Translations

By Bill Reed | Posted on January 2015 in Product Marketing

Earlier in my career, as a marketing director for a large international firm, I was tasked with translating marketing, sales, and training materials to support several regions. We needed to translate English versions of sales presentations, customer collateral, messaging, and training materials into more than a dozen languages including Spanish,…

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Is Your Sales Enablement World Class?

By sridhar ramanathan | Posted on October 2014 in Product Marketing

Virtually all of our clients invest a significant chunk of their marketing dollars in sales enablement.  That includes sales training (self-paced online and instructor led training with sophisticated role playing), sales communications (e.g. newsletters, alerts, internal social media posts, etc.) and sales tools such as competitive battle cards, customer presentations,…

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Sales Enablement: What are you Risking?

By Bill Reed | Posted on July 2014 in Product Marketing

My house almost burnt down in May. I live in North County San Diego and temperatures that month hit 103 degrees with winds whipping up to 45 MPH. The combination ignited grassfires that raged out of control for an entire week. Nearly two dozen houses and buildings were turned to…

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