Latest Article: Are PRDs Dead? »

Aventi Group


What's the New Mindset of Channel Marketing?

Sridhar Ramanathan

By sridhar ramanathan
Posted on May 2015 in Channel Development

I had the privilege of being interviewed by Chris Kenton, CEO of SocialRep, and Mitchell Levy, publisher of THiNKaha’s Thought Leader Life series.  The focus was on selling to and through the technology channel. What’s the new mindset of channel marketing? How are partner’s empowered today versus yesterday? Check out the 31-minute video interview.

Update: see Chris Kenton’s full blog post on this interview here.