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I had a very nice lunch conversation last week with Chris Kenton, CEO/founder of SocialRep, a social media technology company, and his CTO, Terry Blankers. He’s leading his startup through hyper growth as he adds to his stable of high quality clients like Toyota, Wachovia, and CreativeLabs. One of our topics of discussion was the importance of product management. I was very impressed that Chris and Terry were already thinking about product management so early in their company’s history.
Here are red flags that tell us when product/solution management is most needed.
So Chris and Terry are wisely thinking ahead of these issues and planning for product management now. So what are some of the key accountabilities of product or solution management?
Expect to see tension between Product Management and virtually every function head such as Product Marketing, Development, Support, etc. The best product managers I have ever seen tend to think of themselves (and be seen as) the “general manager” of the product by being able to own all aspects of the product that affect its financial performance and success in the marketplace. Please share with us your own stories about how product management has made a huge difference in your firm.
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