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I’m very pleased to announce a new Aventi Group’s offering masterminded by our very own Bill Reed. Aventi’s Vector for Channels is a deliverable made up of methods, tools, templates and even a bit of software aimed at helping technology clients optimize channel sales. Specifically, Vector for Channels is intended to help the VP of Sales/Marketing drive higher response rates from demand generation programs for the channel, increase channel sales rep effectiveness with sharper honed needs-based messaging, and to dynamically prioritized channel sales pipelines using and powerful, lead scoring system.
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