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Are your Competitors Using Neuromarketing to Steal Your Customers?

By Bill Reed | Posted on September 2015 in Product Marketing

Neuromarketing works. The validation comes from such firms as Google, Microsoft, Yahoo, eBay, Chevron, GM, Coca Cola, Protor & Gamble, Nestle, and PepsiCo, which have recently increased their neuromarketing investments. However, most of these companies are focusing on the Business to Consumer (B2C) side of the fence. What about Business…

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