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Aventi Group



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Seven Dumb Mistakes Channel Marketers make in Deal Registration

By sridhar ramanathan | Posted on April 2014 in Channel Development

Virtually all of our clients rely extensively on channel partners to sell, market, deliver and support their products.  Some to a very high degree.  Some lesser.  I’ve listed here dumb mistakes we’ve seen again and again yet the converse of each of these is a best practice in disguise.

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Hey Sales Execs: Is there a new Sheriff in Town?

By Bill Reed | Posted on April 2014 in Product Marketing

Many years ago I used to work for the “dark side.” I launched my career in product marketing, but did a stint as a VP Sales & Marketing for two start-ups. Both did quite well and were acquired, one of them by Intel. I learned a great deal operating on…

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