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Aventi Group



Read our articles to learn more about how we approach marketing.

What Drives Excellence in Product Marketing?

By sridhar ramanathan | Posted on March 2014 in Product Marketing

We all know how easy it is to measure sales effectiveness – quota attainment.  The same goes for demand generation – a pipeline of qualified leads or sales opportunities that’s three to five times quota.  But what about Product Marketing Management (PMM)?  One could argue that revenue growth is the…

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Are Your Channel Partners Happy?

By Anne Merkert | Posted on March 2014 in Channel Development

Maybe it’s because my kids are constantly humming that Oscar-nominated tune by Pharrell, but it got me thinking about channel partners and what makes them happy. I have been working with channel partners since 1999, conducted numerous annual partner satisfaction surveys, both in-house and for our clients, and it…

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