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Does Neuromarketing Messaging Work for Technology Firms?

By Bill Reed | Posted on November 2013 in Product Marketing

The science of neuromarketing is coming into vogue, and several marketers are asking whether it’s suitable for Business to Business (B2B) or technology messaging and lead generation. The answer, in my opinion, is yes and no.  Business to Consumer (B2C)-focused researchers are using various methods to measure responses to stimuli…

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