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What is a Product Marketing Maestro?

By Bill Reed | Posted on September 2013 in Product Marketing

A proficient Product Marketing Maestro analyzes, evaluates, creates, manages, and optimizes a firm’s messaging, positioning, sales enablement, research, demand generation, asset creation, and product launch activities.

Virtually every technology firm has, or should have, product marketing experts, yet this critical discipline is often under-appreciated and undervalued in many organizations. Perhaps that’s…

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What is a Content Curator and Why Do You Need One? PART II

By Bill Reed | Posted on September 2013 in Product Marketing

A proficient Content Curator audits, evaluates, creates, manages, and optimizes your assets to dramatically improve results.

• 35% more salespersons making quota with 33% less rep turnover
• 300% more leads with 150% more qualified leads per campaign
• 25% lower costs for assets and demand generation campaigns

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What is a Content Curator and Why Do You Need One? PART I

By Bill Reed | Posted on September 2013 in Product Marketing

A proficient Content Curator audits, evaluates, creates, manages, and optimizes your assets to dramatically improve results.

• 35% more salespersons making quota with 33% less rep turnover
• 300% more leads with 150% more qualified leads per campaign
• 25% lower costs for assets and demand generation campaigns

Read More »