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Vector Content Acceleration Program

By Anne Merkert | Posted on February 2013 in News - General News

Are you still relying on white paper downloads to generate leads? Are your sales enablement tools empowering or hindering your sales teams? How would you honestly answer these questions?

  • Is your collateral content grabbing readers and compelling them to respond?
  • Do all of your sales reps rave about your sales…

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Product Marketing is a Key Voice on Channel Strategy

By sridhar ramanathan | Posted on February 2013 in Product Marketing

We’re seeing more and more just how important it is that the VP of Marketing and her product marketing team speak up on their company’s channel strategy.  In fact, we’re getting asked a lot these days by the VP of Sales or Marketing to facilitate a channel strategy and operational…

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