Latest Article: Are PRDs Dead? »
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Are you still relying on white paper downloads to generate leads? Are your sales enablement tools empowering or hindering your sales teams? How would you honestly answer these questions?
We’re seeing more and more just how important it is that the VP of Marketing and her product marketing team speak up on their company’s channel strategy. In fact, we’re getting asked a lot these days by the VP of Sales or Marketing to facilitate a channel strategy and operational…
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