Latest Article: Are PRDs Dead? »

Aventi Group



Read our articles to learn more about how we approach marketing.

Are you building solutions for your customer or your org chart?

By Anne Merkert | Posted on July 2011 in Product Marketing

We are seeing more organizations transforming their Product Marketing teams into Solutions Marketing. Delivering complete solutions for customers instead of point products, in theory, is a great approach. Combining products into the appropriate solution portfolios within an organization however, is not easy. Here are a few questions to ask yourself…

Read More »