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Where’s Your Product Marketing Manager?

By sridhar ramanathan | Posted on June 2011 in Product Marketing

It’s surprising to me how many high tech company executives assume product managers can handle two very different roles – product management and product marketing. What’s the difference? Well, we see product management as largely an “inbound” responsibility leading a cross functional team of product development, marketing, finance, operations, tech…

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Four Steps to Better Customer Presentations

By Anne Merkert | Posted on June 2011 in Market Strategy

I recently had the opportunity to interview an executive at our client, a global software company, and one of his comments in particular got me thinking. We were discussing trends in the collaboration space and he mentioned “beyond the core communication with email, you have the production of content in…

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