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Aventi Group



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10 Reasons Why Cold Calling Is A Total Waste

By sridhar ramanathan | Posted on April 2011 in Market Strategy

Yesterday I was speaking with the VP of Sales of one of HP’s top resellers of servers, storage, and networking solutions. We got to talking about demand generation and how much the field has evolved in just the last three years.

One of her comments was that traditional telemarketing…

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