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Does Cold Calling Really Pay Off?

By sridhar ramanathan | Posted on September 2010 in Channel Development

One of the fond memories I have of my HP days is when very high level executives would roll up their sleeves and play “individual contributor” just to stay grounded in the business. Rich Sevcik, GM of HP’s “mini-computer” division (the HP 3000 competed against the DEC VAX and AS/400)…

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