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Lessons Learned on Customer List Development

By sridhar ramanathan | Posted on August 2010 in Channel Development

Bill Reed, Sam Young, and I have been running several appointment setting campaigns for numerous tech clients with surprisingly outstanding results. We use a very unique, proprietary approach called Vector, which is resulting in 65% to 75% of our completed appointments rated as “good” to “excellent”, meaning they are moving…

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Why Social Media?

By Anne Merkert | Posted on August 2010 in Market Strategy

A global enterprise software organization recently reached out to us for assistance in developing a social media strategy. It’s been over six years since the launch of Facebook, and yet this client expressed the same common questions and concerns that we often hear when clients are considering getting started in…

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