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What's the most effective demand gen approach?

By Bill Reed | Posted on February 2010 in Channel Development

I recently posted some discussions on LinkedIn that asked the question: what’s the most effective telemarketing and lead generation approach for technology companies? This triggered some excellent responses and lively discussions, as well as a few questions. To follow is a brief overview of the discussions, and a few answers…

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Time for that Annual Partner Satisfaction Survey?

By Anne Merkert | Posted on February 2010 in Channel Development

Thinking about surveying your partners to assess your channel program and prioritize objectives for the coming year? We recently conducted such a survey for a global software organization, and despite current challenges in the economy, we heard channel partners asking for some fairly common resources.

Attention. You may host weekly…

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