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Aventi Group



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CIO Tells Us How to Sell to CIOs

By sridhar ramanathan | Posted on October 2009 in Channel Development

I had a great conversation with my dear friend and neighbor, Walt Thinfen. He’s the Vice President and Chief Information Officer (CIO) of Visioneer, a high tech company here in Pleasanton, California. I took the opportunity to get his thoughts on how our clients and other technology vendors could do…

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It's that Target Market again...

By Admin | Posted on October 2009 in Market Strategy

Lately I’ve been advising a couple of different companies who are either introducing a new product or contemplating a new market. Invariably the question comes up how should we think about which markets to enter. Simple answer: wherever you can maximize your opportunity! Well not so simple really, when you…

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