Latest Article: Are PRDs Dead? »

Aventi Group
 

Resources

Latest Articles

Read our articles to learn more about how we approach marketing.

What is a Product Marketing Maestro?

By Bill Reed | Posted on September 2013 in Product Marketing

A proficient Product Marketing Maestro analyzes, evaluates, creates, manages, and optimizes a firm’s messaging, positioning, sales enablement, research, demand generation, asset creation, and product launch activities.

Virtually every technology firm has, or should have, product marketing experts, yet this critical discipline is often under-appreciated and undervalued in many organizations. Perhaps that’s…

Read More »

What is a Content Curator and Why Do You Need One? PART II

By Bill Reed | Posted on September 2013 in Product Marketing

A proficient Content Curator audits, evaluates, creates, manages, and optimizes your assets to dramatically improve results.

• 35% more salespersons making quota with 33% less rep turnover
• 300% more leads with 150% more qualified leads per campaign
• 25% lower costs for assets and demand generation campaigns

Read More »

What is a Content Curator and Why Do You Need One? PART I

By Bill Reed | Posted on September 2013 in Product Marketing

A proficient Content Curator audits, evaluates, creates, manages, and optimizes your assets to dramatically improve results.

• 35% more salespersons making quota with 33% less rep turnover
• 300% more leads with 150% more qualified leads per campaign
• 25% lower costs for assets and demand generation campaigns

Read More »

The Power Point Crutch

By Bill Reed | Posted on June 2013 in Product Marketing

I recently watched a senior executive at a leading technology company demonstrate an outstanding PowerPoint presentation she had created. The messaging was crisp, clear, and concise. The graphics were stunning and the flow was excellent. Everyone else in the room was equally impressed, and all felt that this collection of…

Read More »

Is our Messaging Helping or Hurting Sales?

By Bill Reed | Posted on May 2013 in Product Marketing

According to a study conducted by CSO Insights, companies that focus on creating and delivering better messaging outsell competitors by wide margins. They have 35% more salespersons making quota, win deals 20% more often, and have 33% less rep turnover than competitors with average messaging. Keep in mind that the…

Read More »

Competitive Battle Cards – The Sales Team’s Best Weapon?

By sridhar ramanathan | Posted on May 2013 in Product Marketing

One of the most valuable contributions that your Product Marketing organization can make is to equip its sales force with tools to help them compete more effectively.  Battle cards are the popular tool to do exactly that – educate your reps on competition, enable reps to set competitive traps in…

Read More »

Increase Productivity or Reduce Costs? Which does IT prefer?

By Anne Merkert | Posted on May 2013 in Product Marketing

At Aventi Group, most of our work involves assisting technology clients who sell to IT buyers. I started consulting in 2009, right in the thick of the economic downturn.  It felt like for years, every marketing message we worked on involved reducing costs and doing more with less: consolidate data…

Read More »

Product Marketing is a Key Voice on Channel Strategy

By sridhar ramanathan | Posted on February 2013 in Product Marketing

We’re seeing more and more just how important it is that the VP of Marketing and her product marketing team speak up on their company’s channel strategy.  In fact, we’re getting asked a lot these days by the VP of Sales or Marketing to facilitate a channel strategy and operational…

Read More »

Five Suggestions for High Impact Product Messaging

By Jeff Thompson | Posted on January 2013 in Product Marketing

High impact messaging is fundamental to effective product marketing.  It is very hard to do and every company has unique messaging challenges.  However,  in our experience, and especially in the case of technology companies,  messaging is often made unnecessarily complicated.  The natural instinct is to try to say everything to…

Read More »

Stop Working on Your Weekly Marketing Report

By Anne Merkert | Posted on October 2012 in Market Strategy

Almost every marketing team I’ve been a part of, both in house and as a consultant to our clients, has required the production of a weekly report. You know the one—it is due Monday morning and demands that you submit bullet points of your accomplishments from the previous week. I…

Read More »

Page 3 of 6 pages  < 1 2 3 4 5 >  Last ›