Product Marketing

• Is your product marketing team consumed with tactical activities related to managing the product lifecycle and supporting sales in closing urgent deals?
• Are your product managers completing messaging in haste to meet the required launch dates?
• Do sales managers complain that current product messages are not relevant to customer pain points, or are focused on features customers don’t care about?
• If you had another strong leader on your team, what new product, new market or new channel could you launch?

Aventi Group offers support for the following activities:

• Go-to-market product planning
• Market Requirement Documents (MRD)
• Product Requirement Documents (PRD)
• Launch planning and execution
• Pricing strategy and analysis
• Making products “channel friendly”

Aventi Group’s proven methodology for developing successful messaging can help you:

• Create messaging that addresses specific customer challenges
• Align your messaging with your sales team’s customer centric approach
• Differentiate your offering from the competition
• Develop a standardized messaging reference document
• Ensure consistent messages throughout all marketing assets
• Refine, enhance and evolve messages for subsequent product launches

This approach has helped us create brochures, datasheets, white papers, demos and customer presentations for our clients that sales teams actually want to use.  Effective messaging is also important in improving your channel partners’ ability to accurately communicate the value of your solutions.  Learn more about our channel enablement solutions.