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Aventi Group
 

Client List

Market Strategy

Product Marketing

Channel Development

NSFOCUS

  • Designed a multi-touch marketing campaign that raised the NSFOCUS’ brand profile and generated a pipeline of marketing qualified leads.
  • Developed and delivered a video survey that gleaned information on distributed denial of service (DDOS) concerns, solution needs, budget and timing.
  • Applied neuroscience in the campaign execution in order to drive higher conversion rates by evoking emotional, logical and gut responses from prospects.
  • Delivered hands-on advisory to NSFOCUS marketing team by showing them how best to implement their marketing campaign automation system, and coaching the sales team on how to improve sales effectiveness.

 

The team at Aventi helped us build and implement a world-class lead nurturing program. Beyond that, their expertise and experience helped ensure that the program resonated with our specific target prospects to achieve the best results possible.”
— Dave Martin
Director of Product Marketing