Aspect Communications (now Concerto Software Inc.)
- Assessed competitive pricing models and customer perception of value
- Delivered pricing strategy for Aspect Communications products and services
Bell Micro
- Led extensive customer research yielding valuable insights on what drives acquisition and retention
- Measurably improved profit and growth metrics in Sales, Marketing and Operations
Booz Allen Hamilton
- Completed GAP analysis on current messaging via research and interviews
- Implemented Vector Messaging™, delivered sales-aligned model & templates
- Evaluated and critiqued current collateral, website copy and presentations
- Created new collateral, sales enablement tools, web copy, etc. using Vector
Forsythe
- Completed GAP analysis on current messaging via research and interviews
- Implemented Vector Messaging, delivered sales-aligned model & templates
- Trained hundreds of salespersons on Vector Messaging at annual sales meeting
- Created six Vector for Marketing™ MRDs to launch new solutions
HP
- Delivered a comprehensive go-to-market plan for business intelligence (BI) strategic alliances
- Completed competitive analysis and business development strategy for BI solutions
- Acted as interim program manager for Linux alliances team
- Completed GAP analysis on channel messaging via research and interviews
- Implemented Vector Messaging, delivered sales-aligned model & templates
- Created new channel collateral and sales enablement tools using Vector
- Designed telemarketing scripts and channel training materials using Vector
InfoExpress
- Acted as interim executive for business strategy, marketing, and sales operations
- Developed channel strategy and partner recruitment/enablement process
- Drove incremental revenue from indirect channel efforts
MTS Systems Corporation
- Assessed product launch practices and benchmarked them against industry norms
- Specified criteria for alpha, beta and product release
- Defined key roles/responsibilities for launch process
- Provided strategic insight/analysis for spin off of noise and vibration software business
NetEnrich
- Implemented Vector Messaging, delivered sales-aligned model & templates
- Designed new channel program, recruited six leading resellers
- Launched and empowered resellers & partners via Vector for Channels™
- Using Vector for Marketing, helped created new channel solutions
Netline Corporation
- Hired VP of Sales, Marketing Manager, Inside Sales and PR functions on behalf of executive team
- Created corporate messaging/positioning as the foundation for all marketing deliverables
- Spearheaded launch of NetLine's Lead Source offering resulting in revenue growth
Postini
- established process for qualifying, developing, and closing prospective partners
- contacted dozens of target companies including system integrators and managed services providers
- closed contracts and advanced discussions with world class firms in less than 90 days
Reactivity
- Delivered messaging/positioning statement for new product line introduction
- Served as interim Director of Marketing
- Led demand generation campaign resulting in 100 leads/week
Seagate Technology
- Delivered a sales resource model based on industry best practices
- Proposed a distribution coverage model to increase market share and profitibility of channel sales
- Executed an integrated, fact-based distributor assessment and incentive system
Supermicro
- Designed new channel program for 4th largest server manufacturer
- Recruited and launched leading resellers using Vector for Channels
- Implemented Vector Messaging, delivered channel-aligned model & templates
- Created new channel collateral, demand creation tools, etc. using Vector
Sybase
- Recommended messaging, positioning and naming of flagship business intelligence product
- Conducted extensive field and customer interviews to capture best practices and test value propositions
Symantec Corporation
- Acted as interim Director of Strategic Alliances for Consumer Services business unit
- Served as interim Director of Field Training
- Created business plan for VERITAS Field & Partner Training
- Developed marketing strategy/packaging for VERITAS Global Services
Symbol
- Assessed market for wireless device for Asian marketplace
- Created Product Requirements Document (PRD) for market launch
Toolwire
- Led Toolwire's foray into enterprise software market
- Lead generation campaign doubling sales funnel
- Closed > $.5M in sales for strategic accounts
Untangle Inc.
- Led strategic planning process with CEO and executive team
- Delivered market assessment and recommendation for a new growth opportunity
