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Latest Article: Is Traditional Email Marketing Dead? »
Latest Article: Is Traditional Email Marketing Dead? »
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I had a delightful lunch with my dear friend and a colleague, Ann Ruckstuhl. She is leaving Symantec to start at LiveOps as their new Chief Marketing Officer (CMO). Ann has an illustrious career having worked as a marketing exec at Sybase, eBay, HP and a few startups in between. …
I recently had the opportunity to interview an executive at our client, a global software company, and one of his comments in particular got me thinking. We were discussing trends in the collaboration space and he mentioned “beyond the core communication with email, you have the production of content in…
Yesterday I was speaking with the VP of Sales of one of HP’s top resellers of servers, storage, and networking solutions. We got to talking about demand generation and how much the field has evolved in just the last three years.
One of her comments was that traditional telemarketing…
Howard is a long time partner of mine who I’ve come to trust and rely upon for demand generation campaign strategies and tactics. He writes on B2B Demand Generation for his blog, The Point. Here’s an interview with Howard on questions that were top of my mind and also on…
A global enterprise software organization recently reached out to us for assistance in developing a social media strategy. It’s been over six years since the launch of Facebook, and yet this client expressed the same common questions and concerns that we often hear when clients are considering getting started in…
Lately I’ve been advising a couple of different companies who are either introducing a new product or contemplating a new market. Invariably the question comes up how should we think about which markets to enter. Simple answer: wherever you can maximize your opportunity! Well not so simple really, when you…
If you’re like most executives you manage a global team. But what’s the secret of running a team that cuts across time zones, cultures, and languages? How do you create a strong culture that balances centralized control with distributed authority? What metrics drive the right behaviors and business outcomes when…
