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Latest Article: Is Traditional Email Marketing Dead? »
Latest Article: Is Traditional Email Marketing Dead? »
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Do you find weekly sales conference calls to be onerous, de-motivating, unfocused, and often a poor use of time? Unfortunately, this is more often the case than not. Here are tips based on our playing the interim sales exec role for a dozen or so technology clients. Would love to…
One of the fond memories I have of my HP days is when very high level executives would roll up their sleeves and play “individual contributor” just to stay grounded in the business. Rich Sevcik, GM of HP’s “mini-computer” division (the HP 3000 competed against the DEC VAX and AS/400)…
Bill Reed, Sam Young, and I have been running several appointment setting campaigns for numerous tech clients with surprisingly outstanding results. We use a very unique, proprietary approach called Vector, which is resulting in 65% to 75% of our completed appointments rated as “good” to “excellent”, meaning they are moving…
I recently posted some discussions on LinkedIn that asked the question: what’s the most effective telemarketing and lead generation approach for technology companies? This triggered some excellent responses and lively discussions, as well as a few questions. To follow is a brief overview of the discussions, and a few answers…
Thinking about surveying your partners to assess your channel program and prioritize objectives for the coming year? We recently conducted such a survey for a global software organization, and despite current challenges in the economy, we heard channel partners asking for some fairly common resources.
Attention. You may host weekly…
I had a great conversation with my dear friend and neighbor, Walt Thinfen. He’s the Vice President and Chief Information Officer (CIO) of Visioneer, a high tech company here in Pleasanton, California. I took the opportunity to get his thoughts on how our clients and other technology vendors could do…
I’m very pleased to announce a new Aventi Group’s offering masterminded by our very own Bill Reed. Aventi’s Vector for Channels is a deliverable made up of methods, tools, templates and even a bit of software aimed at helping technology clients optimize channel sales. Specifically, Vector for Channels is intended…
