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Latest Article: Is Traditional Email Marketing Dead? »
Latest Article: Is Traditional Email Marketing Dead? »
Read our articles to learn more about how we approach marketing.
Raise your hand if you own a mobile device. Which kind? Blackberry, iPhone, flip phone, cute pink phone with diamonds on the sides? All the above? Do you retrieve email messages on your cute pink phone? Truth is, most of us do. And this truth is even more prevalent for…
I had a delightful lunch with my dear friend and a colleague, Ann Ruckstuhl. She is leaving Symantec to start at LiveOps as their new Chief Marketing Officer (CMO). Ann has an illustrious career having worked as a marketing exec at Sybase, eBay, HP and a few startups in between. …
When we started selling voice-over-IP services at Covad (nearly 8 years ago!), we looked for companies with PBX equipment reaching the end of its life cycle, telecom contracts set to expire, or a planned office move or expansion. These events created the need for organizations to source a new phone…
We are seeing more organizations transforming their Product Marketing teams into Solutions Marketing. Delivering complete solutions for customers instead of point products, in theory, is a great approach. Combining products into the appropriate solution portfolios within an organization however, is not easy. Here are a few questions to ask yourself…
It’s surprising to me how many high tech company executives assume product managers can handle two very different roles – product management and product marketing. What’s the difference? Well, we see product management as largely an “inbound” responsibility leading a cross functional team of product development, marketing, finance, operations, tech…
I recently had the opportunity to interview an executive at our client, a global software company, and one of his comments in particular got me thinking. We were discussing trends in the collaboration space and he mentioned “beyond the core communication with email, you have the production of content in…
Yesterday I was speaking with the VP of Sales of one of HP’s top resellers of servers, storage, and networking solutions. We got to talking about demand generation and how much the field has evolved in just the last three years.
One of her comments was that traditional telemarketing…
Howard is a long time partner of mine who I’ve come to trust and rely upon for demand generation campaign strategies and tactics. He writes on B2B Demand Generation for his blog, The Point. Here’s an interview with Howard on questions that were top of my mind and also on…
Do you find weekly sales conference calls to be onerous, de-motivating, unfocused, and often a poor use of time? Unfortunately, this is more often the case than not. Here are tips based on our playing the interim sales exec role for a dozen or so technology clients. Would love to…
I had a very nice lunch conversation last week with Chris Kenton, CEO/founder of SocialRep, a social media technology company, and his CTO, Terry Blankers. He’s leading his startup through hyper growth as he adds to his stable of high quality clients like Toyota, Wachovia, and CreativeLabs. One of our…
